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Advertisers face up to TiVo reality







Advertisers face up to TiVo reality

Advertisers face up to TiVo reality 04/26/2004 02:23 PM

National advertisers plan to cut spending on TV commercials as ad-skipping devices take hold, according to a survey. Web advertising is expected to benefit from the shift.




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Advertisers face up to TiVo reality

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Friends finale and NBC Tivo-b0rking --
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Following up on yesterday's post about NBC's apparent attempts to b0rk potential TiVoers of the Friends finale, BoingBoing reader Douglas Clark says,
I am a loyal Tivo user and Tivo did send out a message alert to users about the Friends episode. It was more along the lines of "if you manually extend the time of a recording, you may miss the beginning of the friends final episode." I find that Tivo is pretty good about catching unusual start times and other wonky tricks the networks play. The previous comment about HUT and ratings was right on the money...
Link to previous BoingBoing post.

Tech maven Meg Hourihan adds, "Even weirder is that I got a message on my Tivo warning me that the finale of Friends would have abnormal times. The message warned that if I wasn't just using the automatic "start on time" and "end on time" settings (i.e. I manually set the start time as 8 PM) that I might miss some. What makes things weirder and worse is that Tivo still didn't record the whole show! I made sure my settings were what the message instructed, and happened to watch the show live. Tivo kicked in to record at 8:59 PM (which is what it listed the start time as) but stopped at 9:59! According to the time on my digital cable box, the program didn't end until 10:03 PM. So if I hadn't watched it live, I would have missed the last four minutes. Seems like a major screw-up on Tivo's part, especially after sending out that message!"

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bang for the buck .. extension .. TivoToGo

tivo.com/5.3.1.1.asp?article=196
track this site | 5 links


Intel and Tivo Team Up on Tivo-to-Go
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Reuters is running a story about Intel that is chocked full of goo info, including information that their 'Manitoba' mobile chipset has finally found a customer in mmO2 Pic (the Manitoba came out two years ago, to little fanfare, let alone actual adoption by phone manufacturers). But the big news is that Intel will be working with Tivo to provide Tivo-to-Go functionality in future laptop chipsets, like their popular Centrino.

What that is, though, is unclear. Is it just a branding initiative? Tivo-to-Go already works on laptops (that's half the point), so will it be some sort of native support that makes it easier to move the Tivo content around? We don't know—the article is very vague—but at least Tivo is getting some name dropping love from a mega-vendor (considering it was unlikely they were going to get much help from Microsoft, considering they sell a competing product to Windows XP Media Center). (Thanks, Pat!)

UPDATE 1-Intel's cell communications chip finds a customer [Reuters]


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Angie McKaig again inspires me with "please stop making my eyes hurt".

Angie underscores the importance of readers to publishers that support their work with advertising, and she also makes clear the importance of good advertising to readers. Advertising and editorial have to work together on the web more than in any other medium, in my opinion, because there are so many alternatives out there for web users.

Great report Angie.


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The misplaced hype over Gmail's potential legal problems for putting up contextual ads in your email seems to have thankfully died down. However, Mark Rasch, over at Security Focus is trying to dig it back up again with a somewhat more thoughtful piece about whether or not Gmail breaks existing laws by scanning emails without the permission of the sender as well. It seems like a stretch - and about the best that can be said is that some of the wording of older laws may need to be adjusted to take into account the concept of email. Otherwise, it doesn't seem like there's a real problem here. However, as an aside, he does bring up an interesting (if unlikely) possibility. What if an advertiser feels that Google is lying about inserting their ads, or believes that Google is inserting competitor's ads instead? Could they then subpoena your emails in order to prove the point? This would, obviously, violate your privacy through no action of your own doing. However, this seems like a huge stretch. First, I'm sure that Google's contract makes it clear that they're not required to put in an ad in all circumstances, so there would be little legal recourse for a company. Second, since the ads are placed on the fly, there's no specific reason why anyone's email should be subpoenaed. The ads are not associated with the email itself - but that particular viewing of the email. So, gaining access to the emails won't show the same ads that were originally placed and will do nothing to prove the legal case one way or the other.

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MP3 Request: "Tivo, My Tivo"


MP3 Request: "Tivo, My Tivo" 06/08/2004 09:07 AM

Does anyone have an MP3 of the song "Tivo, My Tivo" from the off-Broadway [hit | miss] The Gayest Straight Man Alive? Because I'd really like to hear it. Also, could someone explain what "surprisingly straight" means? Is that, like, no dicks at all? Not even your own? (Thanks, Peter, for the "tip.")
Read [NYTheatre]

Update: While I'm exploiting the good humor of our readers, do any of you 1) live in Canberra, Australia, and 2) take PayPal? I need to get a few cases of VB delivered to some game developers and am having a surprisingly hard time of it.


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WSJ.com - Many Advertisers Find Blogging Frontier Is Still Too Wild .. The Wall Street Journal

online.wsj.com/public/article/0,,SB111170694414889227-LZ2pCe QYYnQV8nQ8I7PVH_B6m0g_20050424,00.html?mod=blogs
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Major Advertisers Caught in Spyware Net
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Major Advertisers Caught in Spyware Net
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Online advertisers employing new tools


Online advertisers employing new tools 06/13/2004 06:18 PM
MSNBC-1 hour ago ... study. Much of the growth came from keyword ads that Google Inc., Yahoo! Inc. and others deliver alongside regular search results. ...
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Advertisers face up to TiVo reality

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