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New Trademark Lawsuit Challenges Google







New Trademark Lawsuit Challenges Google

New Trademark Lawsuit Challenges Google 04/25/2004 07:26 PM

AXA, the world's No. 3 insurer, is taking Google Inc. to court next month in the latest trademark challenge to threaten the heart of Google's business model—advertising.




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New Trademark Lawsuit Challenges Google

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Coming just weeks after a French court seemed to misunderstand the purpose of trademarks a second French court has ruled that Google cannot sell ads based on trademarked keywords. This time, the case was brought by Louis Vuitton Malletier. Here, the argument appears to make a bit more sense on its face, as it wasn't competitors that LVM was worried about, but counterfeiters selling products to people who searched on the Louis Vuitton name. Except... that's wrong. Louis Vuitton Malletier should be going after the counterfeiters, not Google. The counterfeiters are the ones who are breaking trademark law by advertising products that aren't actually Louis Vuitton. So, why is Google involved at all? They're just offering the platform by which these ads are placed and shouldn't be responsible at all for the content of those ads. Furthermore, as long as the ads aren't confusing buyers about the nature of the products, then there's no reason for it to be trademark infringement. It's just in cases where there is confusion -- and then it's the company doing the confusing that should be taken to court.

French Lawsuit Challenges Google (AP)


French Lawsuit Challenges Google (AP) 04/25/2004 03:20 PM
AP - AXA, the world's No. 3 insurer, is taking Google Inc. to court next month in the latest trademark challenge to threaten the heart of Google's business model — advertising.

French Lawsuit Challenges Google


French Lawsuit Challenges Google 04/25/2004 04:39 PM
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Axa sues Google over trademark


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Should Google Have Anything To Do With
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Google keeps running into lawsuits concerning companies who buy advertisements based on the names or trademarks of their competitors. We've already explained why should be perfectly legal under trademark law (which doesn't prevent all use of a trademarked term - just any use that is seen to be confusing people into believing one company is another company). However, this NewMediaZero piece points out that, even if it is a trademark violation, it makes no sense to go after Google, who is simply the publisher. If they must go after someone, the complaining companies should go after those who they are accusing of misusing their trademarks: the competitors buying the ads. Of course, what this article leaves out is that the complaining companies are upset that Google appears to be profiting off of their trademark by selling the ads. I wonder what would happen if Google set up a "compromise" position where a portion of the money that an advertiser paid for advertising on a trademarked keyword went to the trademark owner?

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ACS Sues Google Over "Scholar" Trademark


ACS Sues Google Over "Scholar" Trademark 12/19/2004 03:06 PM
Donna Wentworth @ Copyfight
ACS Sues Google Over "Scholar" Trademark

Because when we think about scholarship and online research, we think about the American Chemical Society (ACS).

Or maybe not.

Story here.

Not.

As Jon Stewart would say... Please stop. Can't we just get along. Ugh.

Comment - TrackBack

Google plans trademark gamble


Google plans trademark gamble 04/14/2004 12:53 AM
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"The court ordered Google to pay EU100,000 for "counterfeit acts" and another EU100,000 for "unfair competition and false advertisements""

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Googles sues to remove Google trademark


Googles sues to remove Google trademark 07/07/2004 02:26 PM
"Stelor Productions, the company that owns and operates Googles.com, said Wednesday it has initiated trademark proceedings with the U.S. Patent and Trademark Office against Google."

Google May Lose Rights to Use the Gmail
Trademark


Google May Lose Rights to Use the Gmail
Trademark
08/13/2004 01:41 AM
<b>cybershark</b> has reported in our <i>Back Page News</i> that Google, after its Gmail debut, does not hold legal rights to the trademark, yet.

Normally, the registrations for trademarks are handled in a "first come, first served" basis and in this case, Google is in fact, the fourth in line. Who gets it first? Cencourse, a Miami company that provides multimedia services has filed the application on the same day that <a href=http://www.neowin.net/comments.php?id=18716&category=main target=_blank>Google spilled the beans on Gmail</a>.

The first applicant, Cencourse, filed the application on March 31st. Precision Research jumped in on April the 2nd, following by the British market research firm, Independent International Investment Research (IIIR) who filed the application on the next day. Google didn't make a move until April 7th.

IIIR is the only company out of the three that contacted Google about the dispute. The company's CEO admitted to operating a service with similar name since 2002 and filed the application after hearing about Google's service.

"Having invested in making our target market aware of our service, we wish to avoid the confusion that would inevitably arise if a much, much larger firm were to brand its service indistinguishably from our own," he said.

It is likely that the dispute will be heading to court where Google's attorney holds confidence in victory. One could only imagine why the trademark ownership hasn't been taken cared off before the service gets announced.

View: Visit Internet News for more details

Read full story...

AXA Insurance Sues Google for Trademark
Infringement


AXA Insurance Sues Google for Trademark
Infringement
04/25/2004 11:33 PM
Search Engine Lowdown Apr 26 2004 4:21AM GMT

Google faces trademark suit over keyword
ads


Google faces trademark suit over keyword
ads
01/28/2004 10:45 PM
A lawsuit filed by American Blind and Wallpaper Factory intensifies an ongoing dispute over whether Google's policy of selling ads related to search terms is legal or involves trademark infringement.

Google loses French trademark appeal


Google loses French trademark appeal 03/17/2005 03:55 AM

Google calls for trademark keyword
clear-up


Google calls for trademark keyword
clear-up
12/05/2003 12:37 PM
Netimperative Dec 5 2003 12:13PM ET

Google Trademark Issues Remain
Unresolved


Google Trademark Issues Remain
Unresolved
12/19/2004 03:37 PM

Grok Description matches for New Trademark Lawsuit Challenges Google
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New Trademark Lawsuit Challenges Google

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