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About Zawodny's invitation to flame







About Zawodny's invitation to flame

About Zawodny's invitation to flame 04/23/2004 07:13 PM

Yesterday I pointed to a post by Jeremy Zawodny that appeared to be calling for a flame fest with me as the guest of honor. I pointed to it after the first few comments made it clear that it wasn't going to be a flame fest. In fact, it was the most rational discussion of conflict disclosure I've seen to date in the weblog world. It left me bursting with pride to be part of this community.

There's nothing wrong when someone writes an essay advocating something that they have a financial interest in, as long as the interest is disclosed. For example, if you're going to buy a house, it's good to know you're reading something written by someone who will profit if you buy the house. That's why you get an inspector to look over the house after you decide to make an offer. And why you'd feel betrayed if it turned out the inspector was getting a percentage of the sale. (In fact the inspector would go to jail for doing that.)

So when a Google shareholder write's an empassioned defense of Google, it was correct for Zawodny to ask if he was a shareholder. He did ask, and got an answer, and as far as I was concerned, that was news, so I pointed to it. All of this is good, it's the system working as it should.

As I read John Battelle's analysis of search engines, I wonder if he is consulting for the companies he's writing about. John has a long career as a journalist and now as a professor, both professions require disclosures of conflicts of interest, so I assume he has no such conflict, because I haven't seen a disclaimer from him.

On the other hand, I often see people who I know have conflicts writing in their area of conflict without disclosure. In a world where everyone's playing footsie, if you tend to out people, you quickly get a rep for being difficult, or having personality problems. Does this sound familiar? Heh.

In any case, the thread on Zawodny's was a milestone. Thanks to Tara, Brian, Ryan, Randy, Scott and Rogers and the others who stood up and said it's important to know where people are coming from. Tell people when you have a conflict, they'll read you more carefully, they'll respect you more, and the world will be a better place.




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